Take Action Now

01. Sign the Petition

We’re calling on the UK government to introduce mandatory welfare labelling for all meat, dairy, and egg products — similar to the traffic light system used for nutrition.

Sign the Petition

02. Share the Truth

Most people have no idea what these labels really mean — until someone tells them. Help us spread the truth. Share our campaign posts, write to your MP, and do your own research to learn more.

Learn More

03. Support Honest Farmers

Not every farmer hides behind a label. Many small-scale, high-welfare farms are doing things right — but without supermarket backing, they’re struggling to survive. Support them directly by buying from local farm shops, markets, and certified welfare farms.

Learn more

SIGN HERE:

Join thousands of others in demanding honest, transparent animal welfare labels. Your signature will help push the UK Government to introduce enforceable standards and a clear welfare ranking system.

Change.org

Email Template

Subject: Make Animal Welfare Labels Honest

Dear [MP’s Name],
I am writing to ask for your support in making animal welfare labels truthful. Labels like “free-range” and “high welfare” are often misleading — animals can spend most of their lives in cramped, industrial conditions while still carrying these labels. Therefore I support the “Look Behind the Label” campaign, which calls for:
- Clear, enforceable definitions for all welfare-related terms.
- A simple, transparent national ranking system so shoppers can see how well animals are treated.

Please raise this issue with DEFRA and help ensure that labels reflect real animal welfare.
Thank you for your time,
[Your Name]

Contact your local MP

Sending a quick message to your MP supports legislation that will hold supermarkets accountable, protect animals, and give responsible farmers the recognition they deserve.

Find your MP

Support Honest Farmers

Shop local and seasonal:

Choose fresh, in-season foods from nearby online farm shops, independent butchers, greengrocers, or your local farmers’ market. These places give small, ethical farmers a chance to offer their goods directly to the community. Supporting local businesses helps you get to know the people who produce your food, ask about their methods and sourcing, and strengthen the local supply chain.

Find your nearest farmers' market or farm shop here...

Work or volunteer on a farm:

Many environmentally conscious farms welcome volunteers, giving you the chance to get practical experience and learn how sustainable agriculture works. By contributing your time and effort, you help support the farmers while also gaining insights you can pass on to others.

Learn more about working and volunteering on a farm...

Join a Community Supported Agriculture (CSA) Scheme:

CSAs (Community Supported Agriculture) let you buy a share of a farm’s harvest in advance, giving farmers financial security and encouraging sustainable, low-waste growing. By joining, you support nature-friendly producers and receive fresh, seasonal food.

Find a CSA farm near you...