Look Behind the Label
A campaign exposing misleading animal welfare claims and pushing for honest, clear labels shoppers can trust.
A campaign exposing misleading animal welfare claims and pushing for honest, clear labels shoppers can trust.
Join the movement for transparent and truthful product labeling.
Ethical Consumer
In this article, we discuss the key animal rights issues in the food industry. We outline animal welfare violations and ask what companies are doing to address them, and we discuss steps that consumers can take for change.
Wicked Leeks
Behind the supermarkets’ bucolic branding lies a web of deceit so damaging that it’s bringing British farming to its knees...
YouGov
Many Brits don't know what's going on in the nation's farms...
Bryant Research
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